Adrian Frutiger designed the Avenir Font in 1988, after years of interest in sans serif typefaces. In an interview with Linotype, Adrian said that he felt compelled to design a linear sans in the tradition of Erbar and Futura, but he also wanted to draw on the experience and stylistic developments of the twentieth century.
The word Avenir means “future” in French, and he credits Futura for part of the interpretation of the typeface. Unlike Futura, however, Avenir is not entirely geometric; it has thicker vertical strokes than horizontal ones, a letter “o” that is not a perfect circle, and shortened risers.
These nuances help with readability and give Avenir a harmonious and cohesive look for both texts and headings.
Avenir Font is a licensed product, so we cannot offer it to you. You can download Avenir Font for a fee from https://www.myfonts.com/collections/avenir-font-linotype.
